World Earth Day 2022Posted by Kitty Fuller on
JEMMA FINCH x KITTY JOYAS
Here at Kitty Joyas we are passionate about creating responsibly. Our jewellery is handcrafted in London using recycled metals and we are proud of the high quality, local supply chain that we have carefully curated. This World Earth day, we are excited to share our recent conversation with founder of Stories Behind Things, Jemma Finch. Our belief is that it is conversations, collaborations and sharing of ideas that will help accelerate us to a healthier planet. We hope this conversation inspires you in the same way it did us…
1) Firstly, tell us a bit about Stories Behind Things, and your mission for the platform?
I'm Jemma Finch, CEO and Founder of Stories Behind Things - we are a multimedia platform, exploring climate, consumption and sustainability. Inspiring their engaged community to get excited about the future of our planet through online content, e-commerce store and a whole host of offline events such as their yearly concept store and headline clothes switching series "The Big Clothes Switch. Described by Eco Age as "one of the leading Instagram voices in the space" we pride ourselves on leading with positivity in a bid to make the climate movement engaging and desirable.
I'd say throughout the past 12 months I've seen a significant shift in mindset towards customers dialogue with brands and holding them to account. It's really encouraging to see the flow of communication open up between brands and their community, it's a significant part of shifting the conversation forward and increasing the level of transparency in the industry. Specifically within the jewellery industry I've seen an exciting shift to lower impact materials to create collections - from recycled materials to lab grown diamonds there's really exciting elements for the customer to engage in. Earth month is a great time to be using your voice as a force for good, this can be done in a multitude of ways, however a good place to start is getting in touch with a brand you love, and ask them some questions about their sustainability goals!
4) Here at Kitty Joyas, we exclusively use recycled metals, and last month launched a restoration service to breathe life into old jewellery. In your view, what role do you think a circular and regenerative approach has to play in reducing fashion & jewellery environmental impact?